AdWords Management

Many fishing captains and guides are scared of AdWords, because they've heard horror stories from others in the industry about how they lost $1,000 in a day. The truth is, if you are not utilizing Google AdWords you are missing out on an extremely effective tool for generating leads for your business that many others in the charter business are missing out on.

If set up properly and managed closely, we've found that AdWords can be profitable. Unless you are willing to commit to monitoring it on a regular basis, you need a partner such as us to help you with the legwork. 

Our AdWords management service starts with us researching keywords for your business. Some of these might be obvious, like "Miami Fishing Charters," but we can also find hidden gems that others haven't thought of and therefore are much less costly to advertise on. We've gathered a tremendous amount of intelligence on our own fishing websites and we will use this to give you a head start on yours. We will then monitor ad performance and eliminate unprofitable keywords and ads.

Calculating AdWords ROI ("Return on Investment")

When determining whether AdWords is worthwhile for your fishing business use the following formula

Additional charters from AdWords	6
x [Amount you NET from each charter]	x $300
= Total Net	$1,800
- Monthly AdWords Expense	$600
= Net ROI	$1,200